I am an ethical email marketer who uses serialized narratives and stories to build trust and relationships for principled leaders and their businesses. I don’t just architect the system; I ghostwrite the entire narrative that powers it.
My Advantage: An Honest, External Perspective
My most valuable asset is my perspective. Because I operate outside the day-to-day corporate structure, I see the patterns, blind spots, and opportunities that are often invisible to insiders. My work isn’t just about delivering a service; it’s about bringing that critical, external clarity to your leadership team. I serve as a pragmatic truth-teller who understands your world but isn’t trapped by its assumptions.
This allows me to provide a unique value to each of your key leaders:
- My background in Accounting (MSc) allows me to translate marketing initiatives into the language of financial accountability, building a business case that addresses the core concerns of a CFO regarding ROI and corporate governance.
- My education in Management & Organization (MSc) provides a deep understanding of business operations, allowing me to architect marketing systems that are not only effective but also efficient and sustainable; a structure a COO will value.
- My expertise in Sales Management (MBA) ensures I connect marketing systems directly to revenue outcomes, creating a client acquisition model that demonstrates clear value to a CRO.
- My training in modern marketing with thought leaders like Seth Godin means I can design an ethical, narrative-driven strategy that builds long-term brand equity, earning the confidence of a CMO.
- My practical knowledge of Privacy and GDPR enables me to frame compliance as a strategic asset, providing the assurance and defensible logic that a CEO and General Counsel require.
Methodology & Principles
My work is grounded in a clear methodology designed to create permanent assets, not temporary campaigns.
- Ethical Email Selling (EES): A people-first framework that prioritizes the subscriber’s experience, building trust through value-first communication rather than pressure or manipulation.
- Serialized Narratives: The art of crafting compelling, multi-part email sequences that guide prospects on a journey of understanding, leading to a natural and logical decision to work with you.
- Systems Architecture: Moving beyond tactics to build automated, anti-fragile systems that turn a company’s expertise into a reliable and profitable client acquisition engine.
- Intuition-First, Data-Verified Model: My process begins with a strategic, intuitive insight. That insight is then rigorously tested against data and a clear-eyed analysis of the consequences before any action is taken.
- Privacy Marketing by Design: A foundational principle where every system, email, and process is built with privacy and data protection as a core requirement from the very beginning. This goes beyond mere compliance; it’s about fundamentally respecting the user by collecting only what is necessary and being radically transparent about how it’s used.
Academic Foundation: Research & Proof
My formal education was a strategic choice to acquire the tools needed to become a true systems thinker and to formally prove the connection between seemingly separate business functions.
- Master of Science (MS), Accounting – FHWien der WKW
- Master of Science (MS), Management & Organization – Universität für Weiterbildung Krems
- Master of Business Administration (MBA), Executive Sales Management – Sales Manager Akademie MBA
Thesis Research: Bridging Compliance, Marketing, and Corporate Control
- My Master’s thesis in Accounting (MSc), titled The Effects of the Enhanced Privacy and Data Protection on the Key Performance Indicators and the Corporate Control for Companies with Online Marketing Activities, investigated how privacy regulations like GDPR are breaking traditional marketing metrics. The research established the critical need for a new model of “compliance marketing”; one that integrates qualitative, customer-centric data to make sound strategic decisions in a privacy-first world.
- My Master’s thesis in Management & Organization (MSc), titled Evaluation of the Changeover to E-mail Communication… Under Consideration of Data Protection and Privacy Regulations, was a real-world case study proving these principles. It demonstrated how a human-to-human, trust-based approach can achieve engagement rates far exceeding industry averages and serve as a powerful competitive advantage.
Professional Experience
My career has been a deliberate acquisition of real-world experience across multiple business disciplines, providing the practical foundation for my multi-lingual approach.
- Data Privacy AI Ghostwriter & Email Marketing Strategist (2018 – Present): Synthesizing my full skillset to build trust-based client acquisition systems for data privacy CEOs and other ethical leaders.
- Sales and Marketing Manager (2021 – 2024): Led a departmental turnaround, managing the crucial balance between driving measurable growth and ensuring strict GDPR compliance for all marketing initiatives.
- Financial Advisor (2009 – 2012): Gained foundational experience in compliance, data sensitivity, and the art of building long-term client trust within a regulated environment.