Customer Journey Insights

Welcome to a different kind of email marketing resource.

Thank you for considering this newsletter. You’re just in time for something valuable.

There’s no aggressive sales pitch here. Just expertise and insight.

I’ve spent 25 years in sales, earned three advanced business degrees, and built a marketing agency since 2018, all leading to a specialized understanding of how businesses can create meaningful email journeys that truly convert subscribers into customers.

Customer Journey Insights is about transforming email marketing from transactional messages into thoughtful pathways that guide subscribers toward becoming loyal customers. It’s about marketing that respects intelligence, builds genuine relationships, and delivers real results.

But before deciding if this approach to email marketing is right for your business, let’s establish a relationship, you and I.

If this premium, relationship-focused approach to email marketing resonates with you, or you’re simply curious about a different way to connect with your subscribers, I welcome you to join our community of forward-thinking SMB leaders and startup founders (subscribe using the form below).

This newsletter is complimentary and always will be.

“The most powerful marketing doesn’t feel like marketing at all. It feels like a valuable relationship unfolding naturally over time.”

As business leaders, the customer journey we design for those we serve becomes our signature, a unique expression of our understanding, empathy, and strategic vision coming together to create meaningful connections.

I think visually about these journeys…

Perhaps the customer journey you’re building (or want to build) for your subscribers is like a carefully designed path through a premium retail experience, where each touchpoint builds comfort, trust, and desire.

Or maybe you’re creating something more like an ongoing conversation, where subscribers feel personally recognized, understood, and valued with each interaction.

While I offer strategic consulting services through my Customer Journey Audit, this newsletter serves as both valuable resource and living demonstration of effective email marketing principles.

I’m currently refining this newsletter based on feedback from early subscribers and industry leaders, continuously improving how I deliver valuable insights directly to your inbox.

For now, I invite you to join us.

If you value thoughtful, strategic approaches to email marketing that focus on meaningful customer relationships rather than aggressive tactics, you’ll find value here.

I read and personally respond to everyone’s replies. Please reach out anytime with questions, insights, or challenges you’re facing with your own customer journeys.

~ Markus

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